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# #how-to-rank-for-generic-keywords-in-app-store

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[Sajid Hasan Shanta](https://hashnode.com/@snta) · [Feb 14](https://hashnode.com/posts/aso-blueprint-brand-vs-generic-keywords/69902991b87b3a8997267e8e)

### [Brand vs. Generic Keywords | ASO Blueprint #3](https://blog.sajidhasan.com/aso-blueprint-brand-vs-generic-keywords?utm_source=hashnode&utm_medium=feed)

Master Brand Defense and Generic Offense to scale your app discovery.

4 min read · [blog.sajidhasan.com](https://blog.sajidhasan.com/aso-blueprint-brand-vs-generic-keywords?utm_source=hashnode&utm_medium=feed)