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# #why-organic-installs-stay-longer-than-paid-app-store-search-discovery-statistics-2026-aso-roi-for-product-managers-scaling-ios-apps-organically

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[Sajid Hasan Shanta](https://hashnode.com/@snta) · [Feb 1](https://hashnode.com/posts/aso-blueprint-1-hidden-roi-of-aso/697ee464a186a2ba1e98f79d)

### [Hidden ROI of ASO: Why Organic Growth Beats Paid Acquisition | ASO Blueprint #1](https://blog.sajidhasan.com/aso-blueprint-1-hidden-roi-of-aso?utm_source=hashnode&utm_medium=feed)

Welcome to the 1st drop of the ASO Blueprint. We are starting with the basics. This series is designed to turn your app into an organic growth engine.

3 min read · [blog.sajidhasan.com](https://blog.sajidhasan.com/aso-blueprint-1-hidden-roi-of-aso?utm_source=hashnode&utm_medium=feed)