Kristina Fedorenkokfedorenko.hashnode.dev·May 30, 2023Machine learning in online advertisement: data-driven attributionData-driven attribution is a methodology used in online advertising to allocate credit to different interactions that contribute to a desired outcome, such as conversions. Attribution enables market players to have a big picture of what is going on t...35 likes·41.1K readsMachine LearningAdd a thoughtful commentNo comments yetBe the first to start the conversation.
