Keegen Knappkeegen.com·Dec 31, 2021Why DSPs Matter: A Guide for Demand Side Platform (DSP) SelectionThe demand side platform (DSP) is the most important component in a demand-side programmatic campaign. This article will help you understand what DSPs are and how to choose the best one for your needs. Programmatic buying is an automated way of buyin...Digital advertisingAdd a thoughtful commentNo comments yetBe the first to start the conversation.