Advaith Krishna Athebttr.net·Jan 16, 2024Anchored Down — The Psychology of Coupon Use and moreWe've all experienced it - you walk into a store and see a sweater with a $100 price tag. If it goes on sale later for $60, that original $100 anchor price makes the $60 seem like a great bargain. This is the anchoring effect in action. Our decisions...couponsAdd a thoughtful commentNo comments yetBe the first to start the conversation.