mfilteritmfilterit01.hashnode.dev·Mar 6, 2024How Lead Validation Can Optimize Your Lead-Generation Process? — Know in DetailDevice spoofing is the act of using one device to impersonate many unique devices. Fraudsters use a device to generate fake engagement or a fake lead by clicking on an ad. In some cases, fraudsters use a fake form to collect relevant personal informa...devicespoofing
mfilteritmfilterit01.hashnode.dev·Jan 23, 2024Need For Frequency Capping and Transparency in The Digital Advertising EcosystemReach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impre...appadvertisingfraud
mfilteritmfilterit01.hashnode.dev·Dec 14, 2023Ad viewabilityAd viewability is an essential metric to measure the performance of the advertisement. Measuring the visibility of your website or mobile app ads can shield your brand from the detrimental impact of invalid traffic, which often results from bot-gene...Adfraud
mfilteritmfilterit01.hashnode.dev·Nov 22, 2023application performance monitoringApplication performance monitoring is a process to monitor application performance, and user experience through software tools. A series of dashboards for various metrics pertaining to network analytics, hardware utilization, and software performance...Applicationperformancemonitoring
mfilteritmfilterit01.hashnode.dev·Nov 21, 2023Bot TrafficBot traffic refers to artificial traffic generated from automated software that can be launched on websites and social media handles. It is also referred to as non-human traffic. Bot traffic can be both good and bad in the digital ecosystem. There ar...bottraffic
mFilterItmfilterit.hashnode.dev·Aug 16, 2023Bots trafficBot traffic refers to artificial traffic coming from automated software’s that can be launched on websites and social media handles. It is also referred to as non-human traffic. Bot traffic can be both good and bad in the digital marketing ecosystem....Adfraud
mFilterItmfilterit.hashnode.dev·Jul 10, 2023Know the Difference Series: Click Spamming and Click Injection ExplainedClick spamming is a relatively primitive way to commit ad fraud. As the name suggests, click spamming is the act of generating a large number of fake clicks on an ad. This type of fraud mostly takes place on mobile apps but isn’t limited to them. In ...Adfraud
