mfilteritmfilterit01.hashnode.dev·Apr 17, 2024Need For Frequency Capping and Transparency in The Digital Advertising EcosystemReach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impre...frequencycapping
mfilteritmfilterit01.hashnode.dev·Mar 6, 2024How Lead Validation Can Optimize Your Lead-Generation Process? — Know in DetailDevice spoofing is the act of using one device to impersonate many unique devices. Fraudsters use a device to generate fake engagement or a fake lead by clicking on an ad. In some cases, fraudsters use a fake form to collect relevant personal informa...devicespoofing
mfilteritmfilterit01.hashnode.dev·Feb 23, 2024How Lead Validation Can Optimize Your Lead-Generation Process? — Know in DetailDevice spoofing is the act of using one device to impersonate many unique devices. Fraudsters use a device to generate fake engagement or a fake lead by clicking on an ad. In some cases, fraudsters use a fake form to collect relevant personal informa...devicespoofing
