Jacksonmediaport.hashnode.dev·Nov 29, 2024Canada's Competition Bureau Takes Legal Action Against Google for Alleged Anti-Competitive PracticesCanada's Competition Bureau has filed a lawsuit against Google, accusing the tech giant of anti-competitive behavior in its online advertising business. According to the antitrust watchdog, Google allegedly engaged in unfair practices by combining tw...GoogleLawsuit
Olanrewaju Balogunolacode.hashnode.dev·Oct 22, 2024What Is Programmatic Advertising? A Beginner’s Guide to the EcosystemIn today's digital landscape, programmatic advertising has transformed how ads are bought and sold. What once required human negotiation between advertisers and publishers now happens automatically, within milliseconds, across vast digital networks. ...adtech
Requestlyad-tech.hashnode.dev·Sep 11, 2024Block a header bidding script on websites to isolate testing of other scripts.Introduction Debugging multiple scripts on a webpage can be overwhelming, especially when header bidding scripts interfere with other functionalities. This interference complicates identifying the root cause of issues and delays testing. Requestly’s ...adtech
Requestlyad-tech.hashnode.dev·Sep 11, 2024Redirect Your Local Ad Server to Production for 2x Faster DevelopmentIntroduction Developing and testing ad server setups on a production website can be slow and inefficient, especially when switching between local and production environments. Constantly uploading new configurations to test changes takes up valuable t...adtech
Requestlyad-tech.hashnode.dev·Sep 10, 2024Easily Test your Local RTB Scripts on Production Without DeployingIntroduction When testing RTB scripts on production, constant deployments slow down the process and increase the risk of system disruptions. This makes it frustrating to quickly validate script changes, especially for minor adjustments. With Requestl...6 likesrtb
Requestlyad-tech.hashnode.dev·Sep 10, 2024Simplify Demos by Directly Testing Ads on Client WebsitesIntroduction Running ad demos across different environments can be time-consuming and complex, especially when it comes to testing how ads on client websites perform. Managing various ad versions, configurations, and tracking can slow down the proces...adtech
Requestlyad-tech.hashnode.dev·Aug 22, 2024How to redirect prebid API calls to staging server for testing?Introduction When working with the Prebid API, ensuring everything functions correctly before going live is crucial. A smart strategy is to redirect Prebid API calls to a staging server, allowing you to test, debug, and refine your setup without risk...adops
Requestlyad-tech.hashnode.dev·Aug 21, 2024List of DevTools for Prebid.jsIntroduction Prebid.js is an open-source header bidding wrapper that enables publishers to maximize their ad revenue by connecting multiple demand partners. To effectively work with Prebid.js, developers often rely on various DevTools that help in de...devtools
Requestlyad-tech.hashnode.dev·Aug 14, 2024What is Prebid.js & how to debug it using Requestly!In digital advertising, programmatic ads have changed the game by automating how ads are bought and sold. A key part of this is header bidding, which lets publishers offer their ad space to multiple ad exchanges at the same time, boosting competition...prebid
Alexandra Skidansashaxenoss.hashnode.dev·May 31, 2023How to build a scalable high-load AdTech application without spending a fortune on infrastructureImagine setting up a test project with a billing budget of $7, a free database plan on the Google Cloud Platform and spending $72,000 overnight. A startup founder received a massive bill due to a mistake in configuring the Firestore NoSQL database de...infrastructure
