Olanrewaju Balogunolacode.hashnode.dev·Oct 30, 2024Ad Operations 101: The Backbone of Digital AdvertisingI have heard colleagues use the phrases “ad trafficking” and “ad operations” interchangeably. However, ad operation (alias Ad Ops) is a lot more than simply trafficking ads. Ad ops ensure the smooth and efficient delivery, monitoring, optimization an...Discussadvertoperations
Olanrewaju Balogunolacode.hashnode.dev·Oct 22, 2024What Is Programmatic Advertising? A Beginner’s Guide to the EcosystemIn today's digital landscape, programmatic advertising has transformed how ads are bought and sold. What once required human negotiation between advertisers and publishers now happens automatically, within milliseconds, across vast digital networks. ...Discussadtech
Anu Kushwahaanukushwaha.hashnode.dev·Oct 9, 2024CAC vs ROASHandling and choosing the right metrics in digital marketing is what will bring growth and profitability. Two of the most discussed metrics are Customer Acquisition Cost (CAC) and Return On Ad Spend (ROAS). Each of these metrics provides a different ...DiscussDigital Marketing
Albert Peteralbertpeter.hashnode.dev·Sep 10, 2024How Do AI Advertising Services Enhance Customer Journey Mapping?In the digital age, understanding and optimizing the customer journey has become crucial for businesses aiming to provide exceptional experiences and drive growth. One of the most impactful tools for enhancing customer journey mapping is artificial i...DiscussAI advertising services
Prabhat pandeythedmschool03.hashnode.dev·Sep 9, 2024YouTube Ads vs Google Ads: What’s the Difference, and Which Should You Use?Hey there! If you’ve ever tried to advertise your business online, you’ve probably heard of both YouTube Ads and Google Ads. But I get it—it can be a bit confusing figuring out which one is better for you. Should you focus on YouTube videos, where ev...DiscussDigital Marketing
Emmanuel Sibandaemmanuelsibanda.hashnode.dev·Sep 4, 2024How AdAlchemyAI helps you create, run and optimize Google Ads by just typing one wordI built an AI Worker; AdAlchemyAI, before telling you what this is let me paint the context behind this. As a small business or solopreneur who runs a B2C business, sells a service or physical products (e-commerce), a significant portion of your user...DiscussAI
Requestlyad-tech.hashnode.dev·Aug 22, 2024How to redirect prebid API calls to staging server for testing?Introduction When working with the Prebid API, ensuring everything functions correctly before going live is crucial. A smart strategy is to redirect Prebid API calls to a staging server, allowing you to test, debug, and refine your setup without risk...Discussadops
Janna Parveenjanna.hashnode.dev·Aug 20, 2024E-A-T and Content Authority: The Cornerstones of SEO Success in 2024In the world of SEO, where algorithms are constantly evolving, one principle has remained a key determinant of online success: quality content. But in 2024, quality is defined by more than just well-written articles or engaging videos. It's about E-A...DiscussDigital Marketing
Eazealliance eazealliance.hashnode.dev·Aug 7, 2024Navigating the Digital Advertising Landscape: Strategies, Tools, and Future TrendsIn the rapidly evolving world of marketing, digital advertising stands out as a pivotal strategy for businesses aiming to reach their target audiences effectively. This article delves into the various facets of digital advertising, including its core...DiscussAdvertising
Imrankhairulimran.hashnode.dev·Jul 31, 2024The Constant Adoption of New Identities in the Digital AgeRemember when finding your identity was a lifelong journey? Well, buckle up, because in the digital age, that journey has turned into a high-speed roller coaster. All you need to do is take a personality quiz like "Are You A Werewolf Or A Vampire?" W...Discuss·62 readsconsumer behavior
