mfilteritmfilterit01.hashnode.dev·May 14, 2024Adapt or Fail: Contextual Advertising in a Post-Cookie LandscapeAll over the world, the rising concern about data security and user privacy has led to a major transformation in the way online marketing is conducted. Regulations like GDPR rendered cookies less effective, and now the third-party cookies which are t...brandsafetysolution
mfilteritmfilterit01.hashnode.dev·May 6, 2024Adapt or Fail: Contextual Advertising in a Post-Cookie LandscapeAll over the world, the rising concern about data security and user privacy has led to a major transformation in the way online marketing is conducted. Regulations like GDPR rendered cookies less effective, and now the third-party cookies which are t...contextual ads
Kyle Wardkyleward.hashnode.dev·Mar 5, 2024Walled Gardens vs. the Open Web: A 2024 Industry Overview & OutlookThe digital landscape is divided into two distinct spheres: the open web and walled gardens. This ongoing battle for user attention and advertising dollars has significant implications for brands, publishers, and consumers alike. In 2024, the dynamic...10 likesads
