99mindsmarketing99minds.hashnode.dev·Nov 14, 2024Why You Can’t Ignore Customer Lifetime Value: Insights for GrowthUnderstanding Customer Lifetime Value Customer Lifetime Value, or CLV, represents the total revenue a customer is expected to bring to your business over the entire duration of their relationship with your brand. Unlike one-time purchases, CLV provid...Customer lifetime value (CLV)
Kliment Merzlyakovklimmy.hashnode.dev·Oct 5, 2024Introduction to LTVChurn and Customer Lifetime Value: Part 2 This is the second blog post in a series covering churn and customer lifetime value. In this article, we are going to focus on lifetime value (LTV). If you would like to know more about churn, check out part ...ARPU
Kliment Merzlyakovklimmy.hashnode.dev·Sep 4, 2024Introduction to ChurnChurn and Customer Lifetime Value: Part 1 In this series of articles, I am going to shed some light on churn prediction and customer lifetime value usage through the following topics: Introduction to churn-a high-level overview of what it is, its co...Churn Rate Prediction
