Zayyad Muhammad Sanizayyadms.hashnode.dev·Sep 23, 2024A/B Testing with ConfigCat and Google AnalyticsSuppose you come up with an idea to improve the conversion rates on your website. You could implement the idea and roll out the changes to all users. But what happens if the idea is only good on paper and fails in reality? In cases like this, conduct...Google Analytics
noemiin-a-year.hashnode.dev·Jun 21, 2024If I died in a year ... would I?This is pretty strange, as I've never set out to write these kinds of thoughts openly, but I find myself in a moment of unclarity, scraping for control over the future. I'm telling myself, you can't control the future, nobody can, and yet there is a ...Philosophy
Rowan Quniq08.org·May 19, 2024Testing the Holographic Principle in Earth OrbitAbstract: The Holographic Principle posits that all information contained within a volume of space can be encoded on its boundary. This principle, if validated, could profoundly alter our understanding of the universe, suggesting that our three-dimen...Weight of Informationholographic theory
Arvindharvindharul.com·Apr 17, 2024Growth Hacking StoriesThis is a space for recording some of the stories that I have found interesting. Airbnb As a data scientist, I was fascinated by the creative, experimental approach Airbnb used in the early days to rapidly expand into new international markets. The c...experimentation
Adnan ChowdhuryforGrowthBook Engineering Bloggrowthbook.hashnode.dev·Feb 27, 2024Code ReferencesAs companies grow, they often find themselves increasingly reliant on feature flags. While these are valuable tools, they sometimes linger in the codebase, leading to technical debt. It's important for developers to be aware of this and consider regu...26 readsgrowthbook
Arvindharvindharul.com·Feb 14, 2024Synthetic Control MatchingWhen measuring the impact of a change we tend to compare the effects before and after an experiment. But this overly simplifies our ability to truly estimate the difference. To truly understand the impact we need to understand what would have happene...synthetic-control
Arvindharvindharul.com·Jan 31, 2024Sample Ratio Mismatch (SRM) Cheatsheet: Understanding and Addressing Experimental DiscrepanciesSample Ratio Mismatch (SRM) refers to the difference between how we planned to split participants in an experiment and how it actually turned out. For instance, if we intended a 50/50 split but ended up with a 60/40 distribution, that's an SRM. SRMs ...#ABTesting
Arvindharvindharul.com·Jan 30, 2024A/B Testing and Experimentation ChecklistEmbarking on an experimentation journey requires meticulous planning and a well-defined roadmap to ensure the reliability of results. In this guide, we'll explore the critical steps involved in crafting a successful experiment, from formulating a hyp...experimentation
Luke SonnetforGrowthBook Engineering Bloggrowthbook.hashnode.dev·Jan 19, 2024Changing Running Experiments Safely and Flexibly in GrowthBookRunning experiments can be a messy business and you often want to make changes mid-experiment. Making changes to running experiments in GrowthBook 2.7 is: Safer than ever. With guided flows that ensure you don’t introduce bias when changing targetin...116 readsab testing
Michael KnowltonforGrowthBook Engineering Bloggrowthbook.hashnode.dev·Nov 28, 2023Boost Confidence in Experiment Launches with GrowthBook's Pre-Launch ChecklistsAt GrowthBook, our mission has always been to empower organizations to optimize their online experiments seamlessly. We are thrilled to announce our latest feature— Customizable Pre-Launch Checklists. Experimentation is at the heart of progress, but ...180 readsexperimentation
