mfilteritmfilterit01.hashnode.dev·Jan 23, 2024Need For Frequency Capping and Transparency in The Digital Advertising EcosystemReach and Frequency are the two key metrics on which the success of a brand campaign hinges. It’s like instead of conveying your message to 50 people 2 times, you are just sharing the same message 5 times to just 25 people. That results in more impre...appadvertisingfraud
