Kristina Fedorenkokfedorenko.hashnode.dev·May 30, 2023Machine learning in online advertisement: data-driven attributionData-driven attribution is a methodology used in online advertising to allocate credit to different interactions that contribute to a desired outcome, such as conversions. Attribution enables market players to have a big picture of what is going on t...Discuss·35 likes·33.8K readsMachine Learning
Factors.AIfactors.hashnode.dev·Sep 18, 2022Everything you need to know about attribution modelingEverything you need to know about marketing attribution modeling Today’s average B2B customer journey is vastly different from what it was a decade ago. An ever-increasing number of channels and complex, siloed digital touch-points has made attributi...Discussattribution modelling
