Ahmad W Khanblog.ahmadwkhan.com·Jan 5, 2025Guide to Identity Resolution Algorithms for CDPIdentity resolution is the cornerstone of any Customer Data Platform (CDP). It involves consolidating disparate data points into unified customer profiles by resolving identities across multiple sources. This guide explores the algorithms, techniques...CDP
Robert Dylanmartech-personalizes-cx.hashnode.dev·Dec 31, 2024How Martech Personalizes Customer Experiences at Scale.In today’s competitive digital landscape, personalization has transitioned from being a luxury to an absolute necessity for businesses striving to engage and retain customers. Martech, or marketing technology, plays a pivotal role in enabling persona...martech
Ciente Teamtechub0.hashnode.dev·Oct 23, 2024Storytelling in Branding: How to Build Emotional ConnectionsIn today’s competitive business environment, brands are constantly searching for ways to stand out, and one of the most effective strategies is storytelling. The art of storytelling has evolved over centuries, but its essence remains the same: to for...martech
Amit Pawarondotmedia.hashnode.dev·Jul 11, 2024Skills Every MarTech Manager Must HaveA MarTech (Marketing Technology) manager plays a crucial role in integrating and managing the technology stack that supports marketing activities. Here are some essential skills every MarTech manager should possess: Technical Proficiency: Understand...martech skills
Alexandra Skidansashaxenoss.hashnode.dev·May 31, 2023How to build a scalable high-load AdTech application without spending a fortune on infrastructureImagine setting up a test project with a billing budget of $7, a free database plan on the Google Cloud Platform and spending $72,000 overnight. A startup founder received a massive bill due to a mistake in configuring the Firestore NoSQL database de...infrastructure
