ConvertMLconvertml.hashnode.dev·Nov 14, 2024Using Regression Analysis To Understand Core Drivers In Your Customer Loyalty SurveyFirst things first: What’s it? Regression analysis is a method that helps you determine which factors have the most significant impact on an outcome. In the context of a customer loyalty survey you’ve built using HubSpot, the outcome we are focused o...DiscussNPS Analysis
ConvertMLconvertml.hashnode.dev·Nov 7, 2024You sent out a survey to 1000 customers but hardly got any responses. Now what?Just last week, I shared one of those personality test quizzes with several of my friends. I pestered them to complete the test soon, and we all had a hearty laugh over our results. Over the years, I have taken several such tests, shared them as stor...DiscussCustomer Satisfaction Analysis
ConvertMLconvertml.hashnode.dev·Nov 4, 2024Guide to Hidden Fields: Boost Your ConvertML AnalysisBefore we get started on what hidden fields mean and why it’s super important for you to incorporate them as part of your survey, we’ll look at an example. Let’s say a company runs an anonymous survey to understand what the users like about the produ...DiscussCustomer Insights platform
ConvertMLconvertml.hashnode.dev·Oct 30, 2024AI in NPS Analysis: A Mélange of Quantitative & Qualitative DataGone are the days when the net promoter score (NPS) was considered the holy grail of measuring customer satisfaction and, subsequently, company growth. We now know that customer satisfaction alone isn’t enough to achieve customer loyalty. Nor NPS — w...DiscussNPS Analysis
ConvertMLconvertml.hashnode.dev·Oct 24, 2024The Only Guide You’ll Ever Need: Using Segmentation On Your HubSpot DataCustomer Insights Platform First things first: What’s it? Segmentation helps you divide your audience into smaller, more meaningful groups based on shared characteristics or behaviors. These segments allow you to target specific groups with specific ...DiscussCustomer Satisfaction Analysis
