Anusha Ansarianushaansari.hashnode.dev·Jan 2, 2025Why Retention Matters More Than Acquisition: Lessons for Shopify Store OwnersAs a Shopify store owner, you might often find yourself chasing new customers. After all, more customers mean more sales, right? While that’s partially true, focusing solely on customer acquisition can be an expensive and unsustainable approach. What...Shopify store owner
