During the interview process, I observe the people who are interviewing me. I ask them non-work questions to get a feel for who they are as individuals. How can you use this? Make sure that the people who are conducting interviews are exemplary of the culture you want to promote. Like attracts like. But, as I was once a hiring manager, I discovered that most candidates will blindly accept a job offer, no matter what culture is presented in the interview process. By the time someone submits a resume, they’re already sold on you. If it’s culture you want to promote, you need to establish this during your advertising process. And make sure that the culture you want to present actually exists in your company. If it doesn’t, you’ll have high turnover.