blogs.arexa.coSnapchat’s “Animate It” and the Moment Text Started MovingSome updates arrive loudly. Big announcements. Big promises. Big explanations. This one didn’t. It showed up quietly, just before the holidays, when people were already slowing down. And suddenly, text wasn’t just text anymore. It moved. When typing...Jan 3·3 min read
blogs.arexa.coWhen the Upside Down Found a Home on Snapchat AgainSome stories don’t really end.They just change where they live. After the final season aired, Stranger Things didn’t disappear from people’s lives. It moved somewhere quieter. Into inside jokes. Into references only fans understand. Into quick moment...Dec 30, 2025·4 min read
blogs.arexa.coWhen Dior Turned Its Storefronts into Winter Stories on SnapchatSome brands celebrate the holidays with discounts and banners. Dior chose something quieter. If you happened to be near certain Dior stores and opened Snapchat, the buildings didn’t look the same anymore. Snow began to fall. Lights started to glow. ...Dec 30, 2025·3 min read
blogs.arexa.coWicked Didn’t Leave Snapchat. It Stayed.Some movie campaigns disappear the moment the release weekend is over. Posters come down.Trailers stop showing up.The noise moves on to the next big thing. But Wicked didn’t do that. Long after people walked out of theaters, the world of Oz was stil...Dec 30, 2025·3 min read
blogs.arexa.coWhen Xbox Turned the Moon Into a Playground With Snapchat ARSometimes, the most effective marketing doesn’t ask people to look at a screen. It asks them to look up. That’s exactly what happened when Xbox and Snapchat introduced a Lens for The Outer Worlds 2 that worked by scanning the real moon. No banners. N...Dec 30, 2025·4 min read
