Aesha Agarwal

@beanchors

Co-founder @anchors

IndiaJoined May 2024

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a conversation about all things creator economy, influencer marketing, over a nice, steamin' cup of coffee!

Aesha Agarwal's blogs

Blog | anchorsblog.anchors.in52 posts

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Recently published

AAAesha Agarwalblog.anchors.inNov 24, 2025 · 3 min read

masai × anchors

Brand masai is a career-focused edtech company that helps people switch or grow in tech through outcome-led programs. For this campaign, masai wanted to promote an entry test for a specialized course. The goal was simple: reach people who would not j...

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AAAesha Agarwalblog.anchors.inSep 24, 2025 · 2 min read

Best Method to run an Influencer Marketing Campaign

There’s more than one way to run influencer marketing. Some brands manage it in-house, some outsource to agencies, and some use SaaS platforms. But each method comes with its own pros and cons — and picking the wrong one can mean wasted budgets and m...

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AAAesha Agarwalblog.anchors.inSep 19, 2025 · 3 min read

How to Select Influencers for Marketing Campaigns on LinkedIn

Choosing the right influencer can make or break your campaign. On LinkedIn especially, it’s not just about who has the biggest following — it’s about who fits your brand, reaches the right audience, and has data you can trust. Here’s a step-by-step g...

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AAAesha Agarwalblog.anchors.inSep 15, 2025 · 3 min read

Negotiate with LinkedIn Influencers Like a Pro!

Negotiating influencer prices can feel tricky, especially on LinkedIn. But with the right approach, you can find a fair number without burning bridges. Here’s a simple guide 👇 1. Don’t Quote First A common mistake is giving your budget number too e...

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AAAesha Agarwalblog.anchors.inSep 10, 2025 · 3 min read

How to Measure the Performance of an Influencer Marketing Campaign on LinkedIn

Running an influencer campaign is only half the job. The real question is: did it work? On LinkedIn, performance measurement goes beyond counting likes and comments — you need to look at both numbers and context. Here’s how to do it right 👇 1. Star...

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Aesha Agarwal

About

Available for

Aesha Agarwal's blogs

Recently published

masai × anchors

Best Method to run an Influencer Marketing Campaign

How to Select Influencers for Marketing Campaigns on LinkedIn

Negotiate with LinkedIn Influencers Like a Pro!

How to Measure the Performance of an Influencer Marketing Campaign on LinkedIn

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Aesha Agarwal

About

Available for

Aesha Agarwal's blogs

Recently published

masai × anchors

Best Method to run an Influencer Marketing Campaign

How to Select Influencers for Marketing Campaigns on LinkedIn

Negotiate with LinkedIn Influencers Like a Pro!

How to Measure the Performance of an Influencer Marketing Campaign on LinkedIn