Asking questions and getting answers from the people is what most of us do to create personas. But there is a lot more than that to get real empathy for the users. What we observe on the occasion is just a particular time of their lifestyle when they answer our queries. There is a lot going on in their lives which impacts their answers and behaviors at that time of interviewing. Considering or trying to know all those factors will help us to create personas with real characters and with a deeper empathy to make better behavioral design decisions.

There are two major kinds of designs in trend so far : Intuitive Design Shareable design I. Intuitive design : It refers to a engaging platform for the audience where they get continuous feeds and rewards based on their interests. In this case, best design principles and practices makes the product more usable to the user. These practices involves mostly everything from color theory, rewarding micro interactions, stunning & minimal visuals. And this is the major factor to hook to audience to the product. The major plus factor is the ease of discoverability and simple messaging through the interactions. Usually, the audience for these kind of products is mostly the one's who are highly time concerned and 18+ of age groups. Success for these kind of products like INSTAGRAM is purely based on the freedom to get back to your personalized world of interests anytime you want to. It's all about a design with a satisfaction factor of showing and seeing the world at your comfort zone of time. It's always there what you have and want to have. Other features like quality photos, filters etc surely gives an extra edge to the platform like INSTAGRAM. II. Shareable design : This kinda design has surely disrupted the world and has proved that anything is possible. There is always a possibility to create something incredible without the known. It has uncovered a natural truth about design that there is a lot more in design that what we have gotten so far. This type of design disrupts nearly all the general principles of design in terms of usability, aesthetics and engagement. In terms of UI, SNAPCHAT is surely not an example to give. But the major factor that why its still that large and hooked to the millennials is because of its emotional strength of urgency over the design principles. SNAPCHAT's key feature of disappearing images withing the blink of an eye triggers a strong urgency emotion in the users. Having something in front of you and only for a short time to consume it makes it a "now or never" task for the audience. To feed the hunger of missing anything cool, interesting or something is what push us to take immediate action. It's also an edge for people to not being worried about the leakage of their personal moments. It's an feeling of being safe at the same time. Once succeeded, our mind don't want to settle for less and it forms a loop for a while. During this loop period the platform uncovers more layers of rewards like stories, friends etc. That gives it the additional strength of being social and curious to stand tall. Once the time elapses, urgency and curiosity bond keeps getting stronger to share more with a trust factor. This is just a little bit that I explained above, I can go all day. Wrapping it up for now, Leading experts and universities are doing a hell lot of work to uncover the massive insights that are still being hidden somewhere in a unknown shape or form.

If there is a UI designer in the team then he is responsible to hand off the assets to the UI developer in high fidelity converted from the low fidelity provided by the UX guy. If there is only a single guy doing the UI/UX, then he is going to do the job on his own. Moreover, a UI developer needs assets to build a layout, if the product is already out and there is only a small update that needs to be rolled out. In that case, the UI developer can just ask for the low fidelity ideation flow concept from the UX guy and can then resuse the elements set earlier in the product styleguides and templates to develop that particular update. ( Assuming UI developer has an average understanding of design elements ). For just HTML layouts, sometimes a bit of information about the styleguides, typography and colors with low fidelity work flow prototype from the UX guy can do the job.