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Mar 2, 2023 · 14 min read · This is the second part of our series on understanding Web3 marketing. Marketing is a process that evolves along a series of objectives, from awareness to consideration, to trials and then loyalty. Different tools are effective for each one of these ...
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Mar 1, 2023 · 24 min read · What do the top successful brands in the world have in common? They tell stories. Apple does it. Coca-Cola is great at it. Disney lives it. Branding transcends your logo, colour palette, content tonality and taglines. It's all about the stories you s...
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Feb 16, 2023 · 8 min read · Forget what you think you already know about marketing. Unlike in web2, marketing in web3 is like navigating uncharted waters. It requires a new mindset, a different set of tools, and a willingness to adapt to a rapidly changing landscape. In a world...
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Jan 8, 2023 · 11 min read · The title of this article is a brilliant quote credited to Corrales Cachola, a friend and one of my favourite thought-leaders in the web3 space. I resonated with this line of thought because it couldn't have been more apt. Web3 is arguably the most s...
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Dec 8, 2022 · 15 min read · Remember the "Lehman-Brothers" moment? A little over a decade ago, the bankruptcy of one of the largest investment banking firms in the US nearly brought the world to its knees at the climax of the subprime mortgage crisis. And from the ashes of the ...
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