That’s such an important point and you are absolutely right that trust usually erodes in the small details rather than the big missing features. I have seen the same thing where businesses assume design is good enough if it looks modern, but users notice friction right away. What you mentioned about treating design as infrastructure really resonates. A website is not just a storefront, it is the foundation of how people experience and trust a brand. Those small choices in navigation, typography, or page speed speak louder to users than any tagline ever could. I think more teams need to embrace the mindset of testing with real users early, the way you do in your agency. It uncovers blind spots and shows that trust is not something you add later. It has to be part of the structure from the very beginning.

Nube Colectiva You're Welcome.

Thanks for the comment! The new ChatGPT Agent uses GPT-4o, OpenAI’s latest flagship model. It’s designed to handle reasoning, web browsing, file analysis, and tool usage in a more integrated way. If you’re using ChatGPT with tools enabled (like browsing, code interpreter, or memory), the agent uses GPT-4o to power those actions behind the scenes. Let me know if you want a deeper breakdown of how it works!