Chris ChapmanforQuant UX Blogquantuxblog.com·Feb 8, 2024Misconceptions about Conjoint AnalysisChoice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a product's features, find respondents' price sensitivity, and identify interested customer segments. I've w...1 like·945 readsquantuxAdd a thoughtful commentNo comments yetBe the first to start the conversation.
