Chris ChapmanProquantuxblog.com·Apr 3, 2024Surveys and the "True Score" MistakeIncreasingly, I think there is a deep and mostly unstated assumption about survey research that drives profound misunderstanding: the belief in a "true score". Researchers and their audiences expect that there is an underlying real value that we can ...Discuss·1.5K readssurvey
Chris ChapmanProquantuxblog.com·Mar 1, 2024Six month blog "performance review"This is a Friday "bonus" post for newsletter subscribers. Thank you for being subscribers! I started this blog six months ago — and it is a good milestone to review how the blog is performing. In this short post, I review performance with an eye to ...Discuss·67 readsquantux
Chris ChapmanProquantuxblog.com·Feb 20, 2024Time Estimation for Quant UXR ProjectsStakeholders always want to know how long a project will take. Folks taking on Quant UXR projects may not have a good way to estimate project time, so I'll share my observations. This is not a comprehensive discussion; it is a short version of how I ...Discuss·1 like·826 readsquantux
Chris ChapmanProquantuxblog.com·Feb 14, 2024Quick Review: Conference Submission SequencesDuring the Call for Proposal (CFP) period, the Quant UX Conference committee tracked submissions to see how the 2024 submissions were progressing, vs. 2023 data. On the committee, we wanted to know at any given time: "How are we doing? How many total...Discuss·72 readsR Language postsquantux
Chris ChapmanProquantuxblog.com·Feb 8, 2024Misconceptions about Conjoint AnalysisChoice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a product's features, find respondents' price sensitivity, and identify interested customer segments. I've w...Discuss·1 like·649 readsquantux
Chris ChapmanProquantuxblog.com·Feb 2, 2024How the Quant UX book was writtenThis post shares high-level technical details of how Kerry Rodden and I wrote the Quant UX book. I start by describing the overall process and then I review how it all comes together in RStudio. (Another time I'll discuss more about the process of de...Discuss·256 readsquantux
Chris ChapmanProquantuxblog.com·Jan 23, 2024Product Interest and Engagement Scale (PIES)When I first worked in UX for consumer electronics (CE) devices, I faced a recurring problem: what to do about the fact that some users are fans of any particular product category, while others care very little. For example, some people are keyboard ...Discuss·1 like·769 readsquantux
Chris ChapmanProquantuxblog.com·Jan 10, 2024North Star ... a path to being lostMany Quant UX researchers are confronted with defining, measuring, or otherwise responding to "North Star" business metrics. A North Star metric is supposed to express a single, simple goal that will unify a business to operate in a coherent directio...Discuss·400 readsquantux
Chris ChapmanProquantuxblog.com·Dec 21, 2023Hiring Interviews are not Data CollectionI'll discuss a common misunderstanding that I have sometimes observed in hiring interviews: the mistaken view that hiring interviews are a form of data collection. This misunderstanding is seen when interviews have several of these features: Questio...Discuss·1 like·221 readsCareers and Organizationsquantux
Chris ChapmanProquantuxblog.com·Dec 11, 2023The CFP is open for Quant UX Con 2024You might have seen the Call for Participation for Quant UX Con 2024. I hope all of my blog readers will consider proposing a talk, panel, or workshop! In this post, I share a few reflections and suggestions that might be helpful. Most of all: consid...Discuss·350 readsquantux