Chris ChapmanforQuant UX Blogquantuxblog.com·Nov 7, 2024Individual Scores in Choice Models, Part 3: Respondent SegmentsThis is Part 3 of a series examining how to work in R with individual-level estimates for preferences. We’re using real data from a MaxDiff survey on the preferences of N=308 respondents interested to take classes from the Quant UX Association. If yo...Discuss·215 readsmrx
Chris ChapmanforQuant UX Blogquantuxblog.com·Oct 28, 2024Individual Scores in Choice Models, Part 2: Correlations among ItemsToday’s post continues my examination of working with individual-level scores from choice modeling surveys, such as MaxDiff and Conjoint Analysis surveys. In this post, we’ll examine and visualize correlation patterns among the items. This also sets ...Discuss·239 readsmaxdif
Chris ChapmanforQuant UX Blogquantuxblog.com·Oct 23, 2024Individual Scores in Choice Models, Part 1: Data & AveragesBefore jumping into today’s topic, I will highlight the previous post in case you missed it: guest author — and coauthor of the Quant UX book — Kerry Rodden discusses HEART metrics. It updates Kerry’s classic description of HEART with new reflections...Discuss·1 like·673 readsR Language
Kerry RoddenforQuant UX Blogquantuxblog.com·Oct 15, 2024How to make HEART metrics work in practice👋 I'm happy to be making my first contribution to the Quant UX Blog! I'm Chris's co-author on the Quant UX Research book, and I'm excited to join him in sharing perspectives that complement the book. I led the early Quant UX Research team at Google,...Discuss·985 readsmetrics
Chris ChapmanforQuant UX Blogquantuxblog.com·Jul 11, 2024Quant UX Interview "Portfolio" Presentations: RecommendationA reader recently asked me for advice on putting together a Quant UX portfolio. That sparked me to reflect on presentations that are part of a hiring interview process. I'm talking about research presentations that are often confused with "portfolio...Cris Porper and 2 others are discussing this3 people are discussing thisDiscuss·11 likes·1.9K readsquantux
Chris ChapmanforQuant UX Blogquantuxblog.com·May 6, 2024There's No Magic BulletStakeholders often ask me questions that are variations of this pattern: "what's the effect of ___ on ___ ?" For example: If we ship this design, will the product be more appealing? (design → appeal) If we add this feature, will customers be more d...Discuss·1 like·933 readsquantux
Chris ChapmanforQuant UX Blogquantuxblog.com·Apr 3, 2024Surveys and the "True Score" MistakeIncreasingly, I think there is a deep and mostly unstated assumption about survey research that drives profound misunderstanding: the belief in a "true score". Researchers and their audiences expect that there is an underlying real value that we can ...Discuss·2.0K readssurvey
Chris ChapmanforQuant UX Blogquantuxblog.com·Mar 1, 2024Six month blog "performance review"This is a Friday "bonus" post for newsletter subscribers. Thank you for being subscribers! I started this blog six months ago — and it is a good milestone to review how the blog is performing. In this short post, I review performance with an eye to ...Discuss·100 readsquantux
Chris ChapmanforQuant UX Blogquantuxblog.com·Feb 20, 2024Time Estimation for Quant UXR ProjectsStakeholders always want to know how long a project will take. Folks taking on Quant UXR projects may not have a good way to estimate project time, so I'll share my observations. This is not a comprehensive discussion; it is a short version of how I ...Discuss·1 like·1.0K readsquantux
Chris ChapmanforQuant UX Blogquantuxblog.com·Feb 14, 2024Quick Review: Conference Submission SequencesDuring the Call for Proposal (CFP) period, the Quant UX Conference committee tracked submissions to see how the 2024 submissions were progressing, vs. 2023 data. On the committee, we wanted to know at any given time: "How are we doing? How many total...Discuss·85 readsR Language postsquantux
