I'll tell you my story and strategy behind it, maybe you'll find it useful :)
I had two main goals that I wanted to achieve with my website:
- Online portfolio (my work, resume, CV) - When I'm applying for jobs for Marketing, best way is to showcase my creativity and profiles I've managed. On my example, even tho I'm mainly oriented towards Social Media Marketing, I'm presenting my skills in Web Design and Google Analytics, which is great basis for others to see the level of expertise and understanding of Digital Marketing overall.
- Writing blogs - My goal with blogging is to write strategies and action steps that I made for building specific profiles. Concept that I'm going for is focused just on writing what I did, success stories and failures from my own work. Majority of people I'm surrounded with have a hard time finding epic strategy that will drive their growth, which is why I want to help them grow. I truly think that sharing knowledge can bring mutual growth. Sadly, due to problems with website backup, I lost 3 articles but hey, *t happens :)
BONUS POINT - Interactive blogs are awesome way to drive engagement. On my blog, I added polls for people to vote. Last time I checked, I had 250 unique votes on polls, which is quite amazing with 1.1k views.
Link to my portfolio: lazarpavlovic.com
Note: Blog is on Serbian language. When I have time, I will translate it to English :)
Hope this helps you a bit