Zayyad Muhammad Sanizayyadms.hashnode.dev·Sep 23, 2024A/B Testing with ConfigCat and Google AnalyticsSuppose you come up with an idea to improve the conversion rates on your website. You could implement the idea and roll out the changes to all users. But what happens if the idea is only good on paper and fails in reality? In cases like this, conduct...Google Analytics
Richard Kovacsrichardkovacs.hashnode.dev·Jun 7, 2024A/B Testing Next.js ApplicationsWhen you build a website, your goal is potentially to attract visitors. It is especially true if your website is a software as a service (SaaS) that you want to show to as many potential customers as possible. An obvious choice is to run some marketi...Next.jsNext.js
Kris Slazinskiblog.next-planet.com·Mar 8, 2024Problems with AB testingTwo months ago, I decided to run an AB test for one of my iOS apps, a time tracker named Moons. It's a free-to-download app with basic functionality available free of charge and some pro features behind a paywall. I wanted to check how changing my ap...2 likes·161 readsiOS
Gitar, Incgitar.hashnode.dev·Feb 15, 2024It’s not a feature, it’s a bugToday feature flags are ubiquitously used by software developers. While feature flags supercharge your development process, if poorly managed they could put you out of business! Feature flags, also known as feature toggles (or gates), are the modern ...stale feature flags
Arvindharvindharul.com·Feb 14, 2024Synthetic Control MatchingWhen measuring the impact of a change we tend to compare the effects before and after an experiment. But this overly simplifies our ability to truly estimate the difference. To truly understand the impact we need to understand what would have happene...synthetic-control
Arvindharvindharul.com·Jan 31, 2024Sample Ratio Mismatch (SRM) Cheatsheet: Understanding and Addressing Experimental DiscrepanciesSample Ratio Mismatch (SRM) refers to the difference between how we planned to split participants in an experiment and how it actually turned out. For instance, if we intended a 50/50 split but ended up with a 60/40 distribution, that's an SRM. SRMs ...#ABTesting
Arvindharvindharul.com·Jan 30, 2024A/B Testing and Experimentation ChecklistEmbarking on an experimentation journey requires meticulous planning and a well-defined roadmap to ensure the reliability of results. In this guide, we'll explore the critical steps involved in crafting a successful experiment, from formulating a hyp...experimentation
Raphael Smithprogrammingthestreets.hashnode.dev·Oct 13, 2023A/B test logic in Real-World ScenariosSocial Media In the context of a social media platform, let's say you want to optimize the user engagement with your mobile app's feed. You could conduct an A/B test to experiment with different feed algorithms. Group A might see posts ordered by rec...1 like·36 reads#ABTesting
Joshua Ofosujoeokat.hashnode.dev·Oct 4, 2023A Beginner's Guide to Testing in UX Design for Entry-Level ProfessionalsUser experience (UX) design plays a crucial role in creating digital products and services that are intuitive and enjoyable for users. One essential aspect of UX design is testing, which helps identify usability issues and gather valuable feedback fr...usability testing
Michael KnowltonforGrowthBook Engineering Bloggrowthbook.hashnode.dev·Jul 28, 2023New Feature: Save time with Automatic Metric Generation!In the fast-paced world of software development, staying ahead of the competition and continuously improving your product is crucial for success. One of the most powerful tools at a software company's disposal is feature flagging and experimentation....345 reads feature flags
