Chris ChapmanforQuant UX Blogquantuxblog.com·Oct 23, 2024Individual Scores in Choice Models, Part 1: Data & AveragesBefore jumping into today’s topic, I will highlight the previous post in case you missed it: guest author — and coauthor of the Quant UX book — Kerry Rodden discusses HEART metrics. It updates Kerry’s classic description of HEART with new reflections...2 likes·799 readsR Language
Chris ChapmanforQuant UX Blogquantuxblog.com·Feb 8, 2024Misconceptions about Conjoint AnalysisChoice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a product's features, find respondents' price sensitivity, and identify interested customer segments. I've w...1 like·982 readsquantux
Maria Plievamariaplieva.hashnode.dev·May 31, 2023Conjoint and how to do it with open source toolsAs a researcher, I often want to try some new methods of research. In most cases, I find ready-made solutions on the market, but they are usually not cheap. Companies are not always willing to pay for research software right away for the sake of tryi...34 likes·1.2K readsR Language
