Chris ChapmanProquantuxblog.com·Apr 3, 2024Surveys and the "True Score" MistakeIncreasingly, I think there is a deep and mostly unstated assumption about survey research that drives profound misunderstanding: the belief in a "true score". Researchers and their audiences expect that there is an underlying real value that we can ...Discuss·1.6K readssurvey
Irynairynaaugmentedexperts.hashnode.dev·Mar 18, 2024Content creation is a waste of time If it's not done right.It's hard to imagine modern content marketing without AI, but there is so much you can do and try. What should be your focus then? Learn below 👇Discusscontent
Irynairynaaugmentedexperts.hashnode.dev·Mar 18, 2024Princeton and Google DeepMind scientists have found the best way to prompt Chat GPT. A Step-By-Step Guide99% of users don't know the best way to prompt AI 👀 Because the most effective prompt method was just discovered Head to our blog post to find out how to prompt chat GPT to get your outputs right 👇 https://augmentedexperts.ai/princeton-and-google-d...Discusscontent
Chris ChapmanProquantuxblog.com·Feb 8, 2024Misconceptions about Conjoint AnalysisChoice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a product's features, find respondents' price sensitivity, and identify interested customer segments. I've w...Discuss·1 like·678 readsquantux
Chris ChapmanProquantuxblog.com·Jan 23, 2024Product Interest and Engagement Scale (PIES)When I first worked in UX for consumer electronics (CE) devices, I faced a recurring problem: what to do about the fact that some users are fans of any particular product category, while others care very little. For example, some people are keyboard ...Discuss·1 like·788 readsquantux
Chris ChapmanProquantuxblog.com·Sep 29, 2023Critical Assessment of the Kano Model, Part 2This continues an explanation of why the Kano Model is an unjustified way to prioritize product features. In Part 1, I described how the Kano Model is based on poor survey items and its theory is dubious in product areas that have continual innovatio...Discuss·1 like·690 readsPseudoscience UX Methodsquantux
