Luis Martinez

I am a Product Designer and Front-End Developer with over ten years of experience helping small and medium B2C businesses to plan, design, and develop their websites.

As a former business owner, I have strong business sense and marketing knowledge, which I use to make design decisions that move the needle and impact the bottom line.

I have collaborated with designers, developers, and clients to streamline product design projects, bringing ideas to market faster and at a lower cost. My experience communicating with designers, developers, and clients translates into more streamlined projects.

One of my proudest achievements was leading the website redesign of an English as a Second Language school, which resulted in a 150% increase in conversion rates within six months of launch. By diving deep into the business strategy and understanding which products made the most sense to promote, I was able to create a user-centric design that resonated with the school's target audience and drove meaningful results.

Currently, in my role as the Senior Web Designer for a retail company, I created a Figma and HTML components system that allowed us to reduce email development from five days to just one to one day from five days. The marketing team can focus more on creating quality content and improving CTR, knowing they can meet launch deadlines.

I am looking for a full-time remote or hybrid opportunity as a Product Designer at a small to mid-size design studio where my unique approach to designing and coding could have a meaningful impact.