Chris ChapmanProquantuxblog.com·Mar 14, 2024The End of Tech as a Big FamilyI've been thinking about the past months of Tech layoffs and how some of them were unnecessarily traumatic. My take is this: many Tech companies intentionally promote emotional ties of being a "family." When employees feel like family, they perceive ...Discuss·3 likes·2.5K readsuxresearch
Chris ChapmanProquantuxblog.com·Feb 20, 2024Time Estimation for Quant UXR ProjectsStakeholders always want to know how long a project will take. Folks taking on Quant UXR projects may not have a good way to estimate project time, so I'll share my observations. This is not a comprehensive discussion; it is a short version of how I ...Discuss·1 like·787 readsquantux
Chris ChapmanProquantuxblog.com·Feb 14, 2024Quick Review: Conference Submission SequencesDuring the Call for Proposal (CFP) period, the Quant UX Conference committee tracked submissions to see how the 2024 submissions were progressing, vs. 2023 data. On the committee, we wanted to know at any given time: "How are we doing? How many total...Discuss·77 readsR Language postsquantux
Chris ChapmanProquantuxblog.com·Feb 8, 2024Misconceptions about Conjoint AnalysisChoice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a product's features, find respondents' price sensitivity, and identify interested customer segments. I've w...Discuss·1 like·629 readsquantux
Chris ChapmanProquantuxblog.com·Jan 23, 2024Product Interest and Engagement Scale (PIES)When I first worked in UX for consumer electronics (CE) devices, I faced a recurring problem: what to do about the fact that some users are fans of any particular product category, while others care very little. For example, some people are keyboard ...Discuss·1 like·747 readsquantux
Chris ChapmanProquantuxblog.com·Jan 10, 2024North Star ... a path to being lostMany Quant UX researchers are confronted with defining, measuring, or otherwise responding to "North Star" business metrics. A North Star metric is supposed to express a single, simple goal that will unify a business to operate in a coherent directio...Discuss·403 readsquantux
Chris ChapmanProquantuxblog.com·Dec 21, 2023Hiring Interviews are not Data CollectionI'll discuss a common misunderstanding that I have sometimes observed in hiring interviews: the mistaken view that hiring interviews are a form of data collection. This misunderstanding is seen when interviews have several of these features: Questio...Discuss·1 like·239 readsCareers and Organizationsquantux
Chris ChapmanProquantuxblog.com·Dec 11, 2023The CFP is open for Quant UX Con 2024You might have seen the Call for Participation for Quant UX Con 2024. I hope all of my blog readers will consider proposing a talk, panel, or workshop! In this post, I share a few reflections and suggestions that might be helpful. Most of all: consid...Discuss·350 readsquantux
Chris ChapmanProquantuxblog.com·Dec 5, 2023What's the difference? Quant UX vs. CX InsightsI had a great discussion with Maayan Klimenko about the Quant UX book and she asked: What's the difference between a "Consumer Insight Manager" [CX] and a "Quant UXR"? I've heard this question many times over the years — often asked by executive-le...Discuss·1 like·553 readsCareers and Organizationsquantux
Chris ChapmanProquantuxblog.com·Nov 28, 2023Data inspection and modeling for counts, Part 2In Part 1 of this two-part post, I reviewed how to analyze counts (frequencies) in R. Part 1 explained how counts follow a (roughly) log-normal distribution and showed how to do Poisson regression for counts data in R. In this post, I apply the same ...Discuss·236 readsR Language postsquantux
