Chris ChapmanforQuant UX Blogquantuxblog.com·Oct 28, 2024Individual Scores in Choice Models, Part 2: Correlations among ItemsToday’s post continues my examination of working with individual-level scores from choice modeling surveys, such as MaxDiff and Conjoint Analysis surveys. In this post, we’ll examine and visualize correlation patterns among the items. This also sets ...Discuss·241 readsmaxdif
Chris ChapmanforQuant UX Blogquantuxblog.com·Oct 23, 2024Individual Scores in Choice Models, Part 1: Data & AveragesBefore jumping into today’s topic, I will highlight the previous post in case you missed it: guest author — and coauthor of the Quant UX book — Kerry Rodden discusses HEART metrics. It updates Kerry’s classic description of HEART with new reflections...Discuss·1 like·675 readsR Language
Orji Grace Onyinyechionyinyeamara.hashnode.dev·Jun 20, 2024Design For Real People: The Heart of User-Centered DesignIntroduction User experience (UX) research is a critical aspect of designing products that meet user needs and expectations. It involves systematically studying users to understand their behaviors, needs, and motivations through observations and feed...Discuss·11 likes·103 readsUX
Chris ChapmanforQuant UX Blogquantuxblog.com·Mar 14, 2024The End of Tech as a Big FamilyI've been thinking about the past months of Tech layoffs and how some of them were unnecessarily traumatic. My take is this: many Tech companies intentionally promote emotional ties of being a "family." When employees feel like family, they perceive ...Discuss·3 likes·2.8K readsuxresearch
Chris ChapmanforQuant UX Blogquantuxblog.com·Feb 20, 2024Time Estimation for Quant UXR ProjectsStakeholders always want to know how long a project will take. Folks taking on Quant UXR projects may not have a good way to estimate project time, so I'll share my observations. This is not a comprehensive discussion; it is a short version of how I ...Discuss·1 like·1.0K readsquantux
Chris ChapmanforQuant UX Blogquantuxblog.com·Feb 14, 2024Quick Review: Conference Submission SequencesDuring the Call for Proposal (CFP) period, the Quant UX Conference committee tracked submissions to see how the 2024 submissions were progressing, vs. 2023 data. On the committee, we wanted to know at any given time: "How are we doing? How many total...Discuss·85 readsR Language postsquantux
Chris ChapmanforQuant UX Blogquantuxblog.com·Feb 8, 2024Misconceptions about Conjoint AnalysisChoice-based conjoint analysis (or "conjoint" for short) is an astonishingly powerful survey method. Conjoint can help determine the value of a product's features, find respondents' price sensitivity, and identify interested customer segments. I've w...Discuss·1 like·945 readsquantux
Chris ChapmanforQuant UX Blogquantuxblog.com·Jan 23, 2024Product Interest and Engagement Scale (PIES)When I first worked in UX for consumer electronics (CE) devices, I faced a recurring problem: what to do about the fact that some users are fans of any particular product category, while others care very little. For example, some people are keyboard ...Discuss·1 like·905 readsquantux
Chris ChapmanforQuant UX Blogquantuxblog.com·Jan 10, 2024North Star ... a path to being lostMany Quant UX researchers are confronted with defining, measuring, or otherwise responding to "North Star" business metrics. A North Star metric is supposed to express a single, simple goal that will unify a business to operate in a coherent directio...Discuss·559 readsquantux
Chris ChapmanforQuant UX Blogquantuxblog.com·Dec 21, 2023Hiring Interviews are not Data CollectionI'll discuss a common misunderstanding that I have sometimes observed in hiring interviews: the mistaken view that hiring interviews are a form of data collection. This misunderstanding is seen when interviews have several of these features: Questio...Discuss·1 like·247 readsCareers and Organizationsquantux
