Create amazing experiences for retail shoppers using Augmented Reality

How to Improve the Customer Experience with Augmented Reality

The line between the digital world and the real world is thinning, thanks to break-through technologies such as Augmented Reality. Online shoppers can now experience the products virtually and take well-informed decisions quickly with AR in retail. Shipping costs in product returns can also be brought down with augmented reality.

Retail expenses are expected to grow by 8.8% in 2018, and the growth trend has been observed across the world in the last few years. In particular, US online retail spending is expected to be 8.9%, and customers in the age group of 30 to 39 are the highest in online shopping frequency.

Among online shoppers, nearly 75% of them expect AR technology in product displays on the retailers’ website. Tech giants like Apple and Google provide ARKit and ARCore and encouraging developers to make AR apps respectively.

The total internet population consists of 47% of digital buyers, and among them, 51% think that retailers do not utilize the potential of AR technology. Except for a few brands like American Apparel and Ikea, the majority of brands are yet to adopt augmented reality technology despite strong demand from consumers.

Now is the right time to implement AR technology for your retail brand. At Morton Vision, we offer many augmented reality solutions tailor-made for industries like Retail, Home Decors, and Manufacturing. We deliver an omnichannel experience and in-store AR experience for you to achieve higher sales and reduce product returns. Contact us here .