How do you measure social engagement?

Social media engagement measures the public shares, likes, retweets, views, subscribers, followers, photos, stories, videos, clicks, and comments for an online business' social media efforts. Engagement has historically been a common metric for evaluating social media performance but doesn't necessarily translate to sales.

key engagement indicators (Kei)

• Number of posts, reach, and top performing post
• Net followers and subscribers gain or loss
• Number of likes, comments, retweets, and shares
• Number of page/profile, story views, video views, photo views
• Number of clicks on post links and in bio
• Average Minute Audience (AMA)
• Number of leads generated and conversions
• Total revenue generated and spent (on social ads)
• Social share of voice and sentiment

What practices for engaging users do you use? What engagement metrics do you track? How do you measure social engagement?