This is a common concern for many businesses. Well, it depends on the type of post you want to write. If you plan to develop a pillar page, it should be around 4,000 words. For listicles or list blog posts, the ideal length ranges from 2,300 to 2,600. In a how-to blog post, it should be between 1,700 and 2,100 words. But it still depends on the topic as some how-to blogs contain over 8,000 words. For a “what is” blog, it ranges from 1,300 to 1,700 words.
Why is Writing Long Articles the Trend Today?
In the past decades, long-form content has gained widespread popularity as most copywriters, eCommerce store owners, marketers, and bloggers have created one or more. Why is that? Here are a few reasons you should also have long posts on your website:
Earn More Backlinks
It is every marketer or blogger’s dream to acquire more backlinks. But it is easier said than done. However, writing quality long-form content is worth it. According to Backlinko, a long blog can get at least 77.2% more links than short posts. HubSpot also said that a 2,500-word article could earn the most links. Over time, quality backlinks are a great way to establish your brand authority and credibility. Today, it is challenging to please people. But with backlinks, your target audience will believe in your brand, making high client conversion a reality.
Boost Organic Traffic
You probably did everything you could to increase your web traffic, but it did not go as planned. That could be frustrating. Have you ever tried publishing a long-form content? Not yet? Now is a perfect time. Yes, developing a long article is never easy. But all of your efforts will not go to waste when your website becomes available in front of your clients’ screen. According to HubSpot, articles that range from 2,250 to 2,500 words receive the most organic traffic. But an interesting content still matters to increase visitors’ dwell time. You can never go wrong with a combination of an engaging and long blog.
Increase Social Shares
In the first quarter of 2021, social media users have increased to a whopping 4.33 billion. It is more than 55% of the global population. Facebook, for example, has around 2.79 billion active users. Instagram has 1.287 billion. TikTok has 732 million. Pinterest has 459 million. On the other hand, Twitter has 396 million. Imagine if your content is shared to any of these platforms. That could open many opportunities in the long run. How to make your content shareable? While there are many things to do, it is good to write a long-form article. Also, make sure to tell a story with your content.
Acquire Potential Leads
Perhaps, you have used an email newsletter, created a sales funnel, and leveraged social media. Within a month or two, your lead acquisition improves. And your sales and returns on investment increase. But do not be contented with that. For better results, do not forget to develop a long blog post. According to Curata, any long-form content increases seven times more leads than shorter articles. Once you have gained leads, your job does not stop there, though. Client conversion is next. When they have something to ask, you have to respond to their queries and other concerns on time. Make sure to be professional and accommodating. Remember that customer is always right.
How to Create Long Content Without too Many Troubles
Congratulations! You finally decided to develop a long-form content. But prepare yourself as it will not be simple. Many have tried writing articles, but only a few succeeded. Don’t feel pressured, though. Below are some tips that will help you construct a blog post that yields:
Do Your Homework
You find two articles online. The one is well-researched, while the other is not too informative. Which would you like to choose? Of course, it is the former. Now, when you’re writing an article, put yourself in the shoes of your audience. Keep your blog well-researched but be sure it appeals to the emotion. Do not just provide different information. It is better to incite interest and humor. Your readers will not only learn something but also feel happy. Before writing, do your homework. Cite research from credible sources and include statistics.
Add Headings
Did you ever find a blog online without any section? How’s the experience? Perhaps, you left the page right away. Imagine if that is your content. You could lose potential leads and clients. The trick here is to divide your article into sections. You can add headings to make it readable.
Keep Sentences Short
A long article does not need to have long sentences. You have to keep them short but concise and interesting. But not every business owner knows that. If writing is not your thing, it is wise to leave the project to an expert. Although it requires an extra cost, you know your article can guarantee organic traffic and a high client conversion rate. When looking for a WYSIWYG editor , we’d suggest you consider the one that’s easy to use and can make your dream page happen.