Marketo Certified Expert (MCE) Certification – A Preparation Guide for the MCE Exam
Marketo Expert certification
Marketo launched the Marketo Certified Expert (MCE) Certification in 2013 at the Marketo Summit, San Fransico. Later in 2017, the certification changed, along with the exam making it harder, realistic, and tough for beginners. Its validation period is now only 2 years, after that, the candidate has to renew their certification. Marketo also introduced Marketo Certified Associate Certification primarily for starters.
This study guide is created under the guidance of experienced candidates and professional Marketo Certified Experts to help the candidates prepare and pass their Marketo Certified Expert Exam easily. It carries all the necessary information you need to know about Marketo Certified Expert Exam along with authentic and verified resources.
Who Should go for the Marketo Expert Certification?
To widespread your chances of success, Marketo suggests that You should have the following experience before you go for the MCE Exam:
- Foundational Marketing Automation knowledge
- At least a year of experience as a marketing automation professional
- 1 to 2 years of experience in general marketing
- More than 1 year of hands-on experience using Marketo
How to prepare for the Marketo Certified Expert Exam?
Experience as a marketing professional in using Marketo is the key to preparing for the MCE exam, as it will provide you with a sufficient amount of related knowledge to give you a kickstart in the preparation for the Marketo Certified Expert Exam. If you meet these criteria or not, follow these simple steps to succeed in the MCE Exam:
- Study the Exam Topics list in detail
- Go through the Exam details for a better understanding of how the exam is going to be
- Enrol in a Marketo MCE Prep Course/self-study guides
- Assess your preparation frequently
- Practice, Practice, and Practice
Marketo Certified Expert Exam Objectives
Marketo divided the Exam syllabus into five distinct sections, each with a specific percentage of weightage in the exam. These Five sections are described below along with the weight percentage it carries in the exam:
- Program Fundamentals (30%)
- Targeting and Personalization (16%)
- Analytics and Reporting (16%)
- Lead Management (20%)
- Implementation and Operations (18%)
These five sections carry different parts of the syllabus, to learn about each section in detail, visit the official Marketo site here.
Marketo Certified Expert Exam Details
Some Significant information about the Marketo Certified Expert Exam is given below to give a descriptive image of the Exam:
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Preparation Material for Marketo Certified Expert Exam
Some candidates who are well-experienced in the field of General Marketing/ Marketo Marketing choose self-study to prepare for the exam. As self-assuring, as it may sound, is not possible for every candidate as there are those candidates too who have little to zero experience in this field. Adobe provides official Preparation material to prepare for the MCE Exam. You can get access to Adobe’s official study material here.
Preparation Assessment
Evaluating your preparation along with the preparation or once you are done preparing can enhance your passing possibility at a higher ratio. Preparation assessment can help you understand the weak points in the preparation so that you can give more time to those topics. There are a lot of Preparation Assessment tools for the MCE Exam.
MCE Practice Test
There are a lot of options for preparation assessment for the MCE Exam such as self-assessment and MCE Practice Test. MCE Practice Test can certainly improve your grip on the MCE Exam preparation in significant ways. It can help you understand the exam in a better way so that you can tackle the tricky questions in the actual exam easily without being nervous.
How to take the MCE Exam?
Marketo Certified Expert Exam is Administratered and proctored through Kryterion. You can simply register for the MCE Exam and take your MCE Exam online through Kryterion’s remote proctoring technology. You could also take the exam in person at any Kryterion’s worldwide testing centre.