You’ve reached here, which means that you are either an Android app developer or looking for an Android application development provider. Either way, this piece is relevant to you.
You know how lucrative the Android apps market is—Android apps and in-app purchases generate around a billion USD in revenue a year. Individual developers and development companies have long surpassed the $40b mark in terms of revenue.
Why have Android consistently been a leader in revenue generation? Answering this question in one or a few sentences is not possible. There are a number of factors that command the loyalty of Apple customers and make them pay for premium apps. What’s important for any Android app development company is that Apple users do not hesitate to pay for relevant high-quality apps.
So, there is no dearth of opportunities in Android application development nor are the chances of success any bleak as long as you have a clear vision for why you need an app and how the development process unfolds. Here is what you must know, in brief:
Why do you need an Android app for your line of business?
Do not be content with just a mobile-responsive website already. To have one does give you an edge over others but it does not suffice for an Android application, which opens up a whole new dimension for your business to reach customers and march ahead of competitors. Here are some of the tangible advantages of launching an Android application for your business:
Better Reach
An Android application serves as an easy and secure gateway to your business for your existing and potential customers. From providing information to facilitating transactions, you can use your enterprise app for any purpose that is strategically feasible and aligned to your business goal.
Customer Engagement
Android apps allow customers to establish connection and engagement as they are convenient and easy to use. This also allows customer traction and retention.
Easy Brand Recognition
The amount of time users spend on Androids provides a lot of opportunities to establish brand recall. So, the brand recognition factor is high if your app is there on your users’ devices.
Another Avenue for Sales
Android apps have the ability to engage with more qualified audience resulting in higher conversion rate.
Android Application Development Process
Businesses try to develop applications catering to their market requirement. Depending on the nature of yours, it is crucial that you create a plan regarding the kind of application you want to develop. This will ensure that the entire Android app development process is streamlined, synchronized and agile, and does not require frequent redesigns.
Android app development is not a rigidly defined and strictly regulated process. The development cycle varies depending on the client specifications, development agencies’ policies, any unique requirement, among others. However, the common phases of development cycle are:
Ideation and Layout: Post identification of the kind of app that you require for the business, you should try developing the entire concept to crystallize the idea. Making a tangible layout of the concept on the drawing board is crucial for refinement of your app idea. Engage design architects to create wireframes showcasing the functionality and workflow of the app.
Designing: This phase is where the concepts transform into usable entities that we call apps. All the components – from server-side logic to UI/UX design – are put in place at this stage of development.
Testing: Broadly, there are two layers of testing. Each component of your app is tested after it is developed, and then the whole application is tested when it is complete and assembled. You may also opt for beta testing (releasing the app for a limited set of real users) before finally launching it.
Go Live: Once the application is developed, tested and debugged, it is ready to go live on the App Store.
If the recent technological innovations are any indication, it can be safely predicted that the mobile apps market will continue growing by leaps and bounds in the future. Advancements in Internet-of-Things, Artificial Intelligence, Natural Language Processing, Machine Learning, and such disruptive technologies have expanded the scope of mobile apps extensively.
The future is promising especially for Android app development as Apple users are more inclined to premium features than customers of another mobile OS. Therefore, this is not the time to ponder whether or not to have an Android app—it is the time strategize and hop on the bandwagon before it’s overcrowded.