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What is UX Design?

Understanding what UX is and why is it important for any business?

Vaibhav Gupta's photo
Vaibhav Gupta
·May 19, 2022·

2 min read

What is UX Design?

Photo by Clark Tibbs on Unsplash

What is UX?

UX simply refers to the way a product behaves and is used in the real world. It refers to any interaction a user has with a product or service. The experience could be good, bad, or even worst in some cases. A positive user experience is one in which the goals of both the user and the organization that created the product are met.

UX design considers each and every element that shapes this experience, how it makes the user feel, and how easy it is for the user to accomplish their desired tasks. This could be anything from how a physical product feels in your hand, to how straightforward the checkout process is when buying something online. The goal of UX design is to create easy, efficient, relevant and all-round pleasant experiences for the user.

Business Goals + User/Customer Goals + User Interface + Backend Process = UX Design

What is a Good UX?

Good UX leads to a product that is-

  • Useful
  • Usable
  • Desirable
  • Accessible
  • Credible
  • Findable

Which makes a product VALUABLE

What does UX consist of? UX is the combined result of multiple activities-

  • User Research
  • Interaction Design
  • Visual Design
  • Information Architecture
  • UX Writing
  • Front End Development
  • User Testing

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Innovation: At the core of this balancing act is Innovation, and innovation comes out of the following things-

  • Revolutionary Idea
  • Reimagining something that already exists

Desirability: Does it matter to people? Is there gonna be an emotional/intellectual connect between the product and people? Are they going to ask for it?

Feasibility: Do you have the resources to create and build the product? Can I make it real? Can I do it?

Viability:How likely is it that my product wont be ignored? Can I up scale it with time? Can I have future versions? Can I grow my product?

Innovative(successful) products must balance competing needs

Why do people care about UX so much???

  • Our creations are used by people
  • We tell other people how bad or how good they are
  • Expectations are first formed visually
  • Cross channel expectations are higher
  • My device, my way
  • Task completion and success is not the same

UX PROCESS image.png

5 Elements of UX Design

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Thank You, I hope you liked my article:)