What perks would you recommend for new hires (software developers)?

I will soon be hiring a new team of developers. I have been reading some literature on building a happy team of developers. In this context I want to do something special for my new hires.

How would you structure a perk set if you were the one who was hiring? Also, I have heard from a friend that great programmers don’t really care about materialistic perks! What are your opinions on this?

P.S.: I have looked at the Hashnode’s perks page and it looks really awesome.