Colors, logos, and rationale for the refreshed identity.
The new brand balances clarity and confidence for long-form writing. Graphite grays keep the canvas calm and editorial, while a vivid royal blue primary cuts through with unmistakable energy for calls to action. The result is a workspace that feels bold, modern, and built for builders.
A graphite foundation with a vivid royal blue, plus supporting green and red states. Click any swatch to copy its Hex or OKLCH value.
We chose graphite neutrals because they keep the interface editorial and quiet, so long-form writing stays the focus while still feeling premium and precise.
The royal blue primary is vivid and high-chroma — it stands out instantly against the muted graphite canvas, giving buttons, links, and highlights unmistakable presence without competing with the content.
Success and danger tones were adjusted to remain clear and trustworthy against the graphite base in both light and dark modes.
Primary icon treatment for the new brand.