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Excellent articles - thank you! I love the "Pseudoscience UX Methods" tag you have here, making me think you have more articles planned.
NPS next? :)
Thanks, Matt! Maybe NPS or maybe personas :)
Although perhaps first a reflection on why I am very reluctant to be critical of methods ... and why I don't recommend it to folks new to the field. Everyone works again with everyone in UX!
Chris Chapman Personas would be a fine addition to the tagged collection, for sure. Too much emphasis placed on the fake bios and never (or rarely) enough research to really make them good decision-support tools.
Behavioral archetypes are pretty useful even though they look/feel a bit like personas.
I look forward to whatever comes next - thanks!