@chrischapman
Chris Chapman
@chrischapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
SeattleJoined August 2023
About
President, Quant UX Association. Previously: Principal UX Researcher @ Google; Amazon Lab 126; Microsoft. Author of "Quantitative User Experience Research" and "[R | Python] for Marketing Research and Analytics".
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Chris Chapman's blogs
Recently published
"Rigor" in Quant UX Research
Feb 3 · 11 min read · I’ve recently had discussions with other Quant UXRs about “rigor” and what it means in our work. I’ve often heard it raised as a question over the years, and this prompted me to compile some thoughts. I propose a stack with 4 levels of how I view “ri...
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Things I'm Hearing about UX Research
Aug 20, 2025 · 11 min read · In the past few months, I’ve had many conversations with senior folks across a variety of MAMANG and similar companies. These are all UXR managers or senior ICs (L5 and up, largely L6-L8 if you’re familiar with those levels). I expected to hear a var...
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Two Year Highlights of the Blog
Aug 14, 2025 · 4 min read · I started this blog in August 2023. After 2 years I’d like to highlight a few posts. I hope these will have continuing interest for anyone who missed them; and also may be good introductions for new subscribers (“subscribe” is always free here; click...
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Friday Break: Book Recs, Science Fiction
Aug 1, 2025 · 4 min read · This post is for newsletter subscribers, to recommend a few science fiction books. These are all entertaining and thought provoking. Also, each of them engages with themes are directly relevant today with regards to social structures such as politics...
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