Chris Chapman
R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
I’ve recently had discussions with other Quant UXRs about “rigor” and what it means in our work. I’ve often heard it raised as a question over the years, and this prompted me to compile some thoughts. I propose a stack with 4 levels of how I view “ri...
quantuxblog.com11 min read
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