"Rigor" in Quant UX Research
Feb 3 · 11 min read · I’ve recently had discussions with other Quant UXRs about “rigor” and what it means in our work. I’ve often heard it raised as a question over the years, and this prompted me to compile some thoughts. I propose a stack with 4 levels of how I view “ri...
Join discussion
Qualitative Inquiry Can Make Quantitative Work More Meaningful: But Which Comes First?
Nov 20, 2025 · 7 min read · Kelly Moran [Note from Chris: This week I've invited a post from Kelly Moran, a longtime colleague and exceptionally thoughtful and experienced qualitative researcher and anthropologist. Many of us are familiar with the qual/quant "sandwich" that alt...
XXavier commented
Two Year Highlights of the Blog
Aug 14, 2025 · 4 min read · I started this blog in August 2023. After 2 years I’d like to highlight a few posts. I hope these will have continuing interest for anyone who missed them; and also may be good introductions for new subscribers (“subscribe” is always free here; click...
Join discussion
Present at Quant UX Con 2025!
Jun 27, 2025 · 4 min read · Today I’m encouraging all readers of this newsletter / blog: send in an idea for Quant UX Con. I’m the chair of Quant UX Con and I’d like to demystify the Call for Presentations! First, if you’re wondering whether you can do it … you can! Quant UX Co...
Join discussion
Synthetic Survey Data? It's Not Data
Jun 18, 2025 · 18 min read · [I write this reluctantly, because (1) AI is split into factions and this post may not change any minds; (2) it may upset some well-intentioned researchers. On the other hand, I’ve been asked and hope it is helpful.] There is widespread discussion of...
Join discussion
Community Scheduling: An Example of TURF Analysis
May 12, 2025 · 29 min read · Today I’ll take a brief look at TURF analysis and show a simple example. At a high level, TURF answers this question: after we do the #1 best thing — whether that is a product, message, placement, etc. — that customers desire most, what should we do ...
Join discussion
Four areas of (UXR) thinking about AI / LLMs
Mar 18, 2025 · 17 min read · This post is my attempt to make sense (largely for myself) of various trends and responses about AI / LLMs, and thematic disagreements that I observe among UX Researchers discussing LLMs. I structure the conversations I’ve recently had with UXRs abou...
AAjay commented
Tinkering with Job Statistics
Mar 6, 2025 · 14 min read · Introduction I recently read comments from politicians that “college should prepare students for high paying jobs.” Without getting into politics, it left me wondering: what were the high-paying jobs when I went to college? In this post, I detail how...
Join discussion
Individual Scores in Choice Models, Part 4: Inspecting Model Fit with RLH
Jan 14, 2025 · 31 min read · I expect this to be the last post of my “Individual Scores in Choice Models” series. To recap the series so far: Post 1 discussed the data — real data on UXRs’ preferences among Quant classes on a MaxDiff survey — and it reviewed the stack rank of p...
Join discussion