Community Scheduling: An Example of TURF Analysis
Today I’ll take a brief look at TURF analysis and show a simple example. At a high level, TURF answers this question: after we do the #1 best thing — whether that is a product, message, placement, etc. — that customers desire most, what should we do ...
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R, Quant UX, and Marketing Research author. Executive Director, Quant UX Association.
President, Quant UX Association. Previously: Principal UX Researcher @ Google; Amazon Lab 126; Microsoft. Author of "Quantitative User Experience Research" and "[R | Python] for Marketing Research and Analytics".
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