Ohad Farkash (@ohadfarkash)

Why Multilingual Product Search Still Fails—and What AI Can Do Differently

Online marketplaces may display their interfaces in many languages, but that does not necessarily mean their product search truly understands those languages. A shopper searching in English will often

Sep 16 · 3 min readohadfarkash.hashnode.dev

I Asked AI to Build a Shopping Basket Under a Hard Budget — Here's What Broke

I run OneFindMe, an AI product-search front end for a large marketplace. The last thing I shipped was a feature that sounds trivial and isn't: type a need and a hard budget — "useful things for a big

Aug 28 · 8 min readohadfarkash.hashnode.dev

I localized my search engine into Arabic for three Gulf markets. Two of them don't exist.

Three months of Search Console data, and what it said about the market I never planned for Three months ago I finished translating my product search engine into Arabic and pointed it at Saudi Arabia,

Aug 23 · 6 min readohadfarkash.hashnode.dev

Ohad Farkash

About

Available for

Ohad Farkash's blogs

Why Multilingual Product Search Still Fails—and What AI Can Do Differently

I Asked AI to Build a Shopping Basket Under a Hard Budget — Here's What Broke

I localized my search engine into Arabic for three Gulf markets. Two of them don't exist.

Ohad Farkash

About

Available for

Ohad Farkash's blogs

Why Multilingual Product Search Still Fails—and What AI Can Do Differently

I Asked AI to Build a Shopping Basket Under a Hard Budget — Here's What Broke

I localized my search engine into Arabic for three Gulf markets. Two of them don't exist.

Ohad Farkash

About

Available for

Ohad Farkash's blogs

Why Multilingual Product Search Still Fails—and What AI Can Do Differently

I Asked AI to Build a Shopping Basket Under a Hard Budget — Here's What Broke

I localized my search engine into Arabic for three Gulf markets. Two of them don't exist.

Search Hashnode

Ohad Farkash

About

Available for

Ohad Farkash's blogs

Why Multilingual Product Search Still Fails—and What AI Can Do Differently

I Asked AI to Build a Shopping Basket Under a Hard Budget — Here's What Broke

I localized my search engine into Arabic for three Gulf markets. Two of them don't exist.