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Started a cannabis-based web-based publication. We started on social networks like Tumblr, created our own website and platform, and ended up creating digital media for cannabis connoisseurs from articles to video series to weekly advice columns. Made thousands of ganja-related GIFs you've probably seen before:

Didn't make killer cash on the project, since revenue was predicated upon ad revenue and sponsorship from other cannabis companies (since mainstream companies wouldn't work with us), and we'd have to hop from different payment services (Paypal, Stripe, Amsterdam-based services, etc etc) and banks cause each would ban us based on us being a cannabis company (despite never selling the plant, and only writing about it).

Building the project got me the attention of lots of companies in the industry, where I was eventually hired by another 420-centric company and flown out to Cali to join their team.