Siddarthan Sarumathi Pandian

Full Stack Dev at Agentdesks | Ex Hashnode | Ex Shippable | Ex Altair Engineering

Jan 27, 2017

From an email content perspective, you should definitely follow the best practices, I have listed a few of them below:

Avoid repeatedly mailing addresses that have not responded to your mail (i.e. opened or clicked) recently
Change the Subject lines of your messages to be more relevant
Make sure the from address is recognizable and would never be perceived as deceptive
Include a List-Unsubscribe header

You could use Amazon's SES to send emails.

stuff ;)

Jan 27, 2017

the unsubscribe is based on the law in the us and europe :) so I would not call it best practice :D more like "you better" ;D I only remember the fees for austria and germany 5 years ago it's up to 4k€ per Mail :) ... most companies are lucky that citizens often don't know the law :D ....

Anthony Rossbach

I develop large scale projects for companies and myself. I also own and run NodeHost, a web hosting company.

Jan 27, 2017

@chilimatic this is more then just law and any mail that is sent in mass actually gets dinged if they do not have a unsubscribe system even if not the unsubscribe email header going to at least a company support email. We have the same laws in Canada up to 1.2M per email offence by a Canadian company when emails are optional. You also have the anti spam laws the the USA, and almost ALL company's email systems follow this as a flag, GMAIL will and same with a lot of others.

stuff ;)

Jan 27, 2017

@anthonyr I know :) I worked @emarsys so if ebay for example sent you an email it was from our system :)

Anthony Rossbach

I develop large scale projects for companies and myself. I also own and run NodeHost, a web hosting company.

Jan 27, 2017

@chilimatic But by your comment adding a unsubscribe is NOT best practice to you, but in reality almost all modern mail providers used by masses like GMAIL do punish mail without a unsubscribe option, and sees it as a indicator in mass mail.

stuff ;)

Jan 27, 2017

@anthonyr

This is not a best practice, warming up your email and calling the providers telling them to whitelist you ... that's a best practice.

Creating MX and SPF records according to your domain that is a best practice :)

You can fake a link and just call it unsubscribe using a get parameter to just display "your email now has been unsubscribed".

Doing the minimum required by law is not best practice ... it's mandatory :) at least if you're a legal entity ....

Anthony Rossbach

I develop large scale projects for companies and myself. I also own and run NodeHost, a web hosting company.

Jan 27, 2017

@chilimatic That is NOT what Google says "the Gmail team explained that making it possible for Gmail users to "say goodbye to sifting through an entire message for that one pesky link" lowers the risk of a sender’s product getting marked as spam."

If a user marks your message as spam to quickly get it hidden from the inbox if they don't want anymore greatly affects your mail and can lead to all mail going to Spam.

You should do everything you can, just because you think it's not important does not mean that providers like Gmail don't.

Best practice: "commercial or professional procedures that are accepted or prescribed as being correct or most effective."

The key here is most effective, by following what others are doing and giving users who get mail by mistake or worse a way to NOT start automating your email going to trash is "effective".

stuff ;)

Jan 27, 2017

@anthonyr okay :)

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