As always, it depends.
Writing hybrid mobile apps with Cordova makes good apps, not great apps. If you are working in an enterprise writing apps for internal consumption, you probably want to focus on hybrids. If you are competing for mindshare among consumers, you might need a great app. For that, you end up writing native apps.
Either way, there is a lot of commonality. There is a trend away from Cordova/PhoneGap towards hybrid-native, like ReactNative. It's my favorite solution.