Comment by j on "What is a good email template designer?"

CommentWhat is a good email template designer?

stuff ;)

Jun 15, 2017

I was a "template engineer" for emails as one of my first Jobs the problem is the range of clients that's why still to this day tables are the most stable solution that are displayed everywhere correctly.

Outlook to my knowledge uses the word rendering engine for HTML, I will leave out lotus notes where everything below ~ 2px will be displayed as 16px (y ? ask IBM) ....

So basically I would say .... f*ck it use a table layout and it will be stable enough .... just make the design a classic scroll-able thing and don't use CSS3 if it should look every where the same, if they don't care about consistency just don't use HTML5

I've done it only for 2 years and maybe my knowledge is outdated but I know that we got a lot of money just to make them look everywhere the same.

Emil Moe

Senior Data Engineer

Jun 15, 2017

Do you know if media queries will work?

nope, not everywhere, it's like writing for ie6 but you can't use Polyfill :) some of them stripe js that's why email tracking is still done by the classic "tracking pixel".

Responsive will break gg Emails are not built for this that's why they are still tables + images.

We even wrote our own inbox and delivery tool "delivery watch" and I've implemented an Inbox system where you could test-send your email and see on which clients it break .... But emarsys in the end is a more sophisticated mailchimp so we had a need for higher precision esp with ebay and other big companies

Usually clients don't get the range feedback for clients.

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